In the latest global Favikon Top 200 Voices ranking in the category “Branding & Positioning on LinkedIn – Worldwide”, the only Polish creator featured is Jacek Kotarbiński PhD Eng., who ranks 1st in Poland and stands among the global top thought leaders in personal branding and positioning on LinkedIn.
The ranking, developed by the Paris-based platform Favikon, identifies the most influential voices on LinkedIn worldwide. It is based on objective metrics, including audience engagement, content quality, posting frequency, and authenticity. The list includes creators from over 100 countries and highlights the top 200 profiles in each thematic category.
Jacek Kotarbiński PhD Eng. is an economist and a recognized expert in marketing, innovation, and brand strategy. He is the author of bestselling books on marketing, with over 35 years of practical experience in the field. He is also a university lecturer at Akademia Leona Koźmińskiego (Kozminski University) in Warsaw and Wyższa Szkoła Administracji i Biznesu im. E. Kwiatkowskiego w Gdyni, a business commentator, and a keynote speaker. A member of the Polish Scientific Marketing Society Polskie Naukowe Towarzystwo Marketingu, he is one of the most frequently cited marketing experts in Polish media. His LinkedIn content is followed by over 26,000 users. Kotarbiński combines academic knowledge with market practice, advocating for ethical marketing based on value creation. His latest book, "Influencer Marketing: The Creator Economy of the 21st Century", was published in July by PWN Scientific Publishers Wydawnictwo Naukowe PWN . It is the first and most comprehensive monograph on influencer marketing in Europe.
“This recognition means a great deal to me because it proves that a Polish voice in marketing can be heard and appreciated on a global scale—especially among creators from Silicon Valley, London, or Singapore. LinkedIn has become one of the most important expert platforms in the world, and being ranked here is thanks not only to my activity, but also to the community that co-creates this content,” says Jacek Kotarbiński.
Jacek Kotarbiński, PhD, Eng.
The full Favikon Top 200 Voices list is available at: www.favikon.com
How the Ranking Is Created
The Favikon Top 200 Voices ranking is built on real-time performance data and artificial intelligence, without editorial curation or media influence. Unlike many popular lists—such as TIME100 Creators, which focus primarily on English-speaking and US-based content—Favikon applies no language or regional filters. It does not favor creators based on their media visibility or cultural popularity.
The list is generated entirely automatically by analyzing the actual performance of over 11 million creators worldwide. Algorithms assess creators based on measurable impact indicators, including engagement, reach, content quality, posting frequency, and audience growth. This ensures the process is free from subjective evaluation or human bias.
Favikon does not prioritize any country, language, or platform. It embraces creators from Europe, the Americas, Asia, and Africa—publishing in languages such as Portuguese, Spanish, Arabic, Hindi, Bahasa, and Polish. This approach offers a comprehensive, truly global perspective on digital influence, extending far beyond the English-speaking internet.
Favikon's transparent methodology and independence from media narratives have made it one of the most trusted and equitable rankings for identifying who truly shapes the global digital landscape.
Favikon is an innovative Paris-based technology platform specializing in influencer marketing powered by artificial intelligence. Its solutions are used by companies, agencies, and creators in over 125 countries. Favikon allows users to search, analyze, and connect with influencers across key social platforms, including Instagram, TikTok, YouTube, LinkedIn, and X (formerly Twitter). With a database of over 10 million creators, users can filter by industry, niche, demographics, language, and interests.
The company was founded by Jeremy Boissinot a graduate of the prestigious Sciences Po. Passionate about artificial intelligence and the creator economy, Boissinot set out to build a tool that empowers both brands and creators to collaborate effectively and accessibly in the digital marketing space.
